Best buy Case Study Assignment Example | Topics and Well Written Essays - 1000 words

opera hat buy Case Study - Assignment Exampleased on Best Buys case study, customer-centricity works better because the segmentation of high-earning customers, empowers the employees to target those who will bring in more profits to the store (Boyle, 2006). In the Best Buy case study, Brad Anderson cute an immediate change from the tralatitious strategy to a customer-centric strategy. However, as evidenced in Boyles magazine article, the shift from a traditional strategy to a customer-centric strategy also many problems. The profits and growth of a companys branches are not made easily as most managers look (Capon, 2008). According to the CEO at Best Buy, Brad Anderson, the transformation is not always smooth as most people would expect (Boyle, 2006).In addition, the traditional strategy of offering customer services was different because it only focused on only the clients who are average or only those spending a lot of high quality services. Most companies are proud to say tha t they are customer-centric, which is an added advantage because marketers use customer results to understand the customers base. This not only saves on time, but resource and scarce resources. A customer-centric organization also makes it easier for the clients to communicate any time with it. Contrary to the traditional strategy of providing services, a customer-centric company has no room for opaque responses which also lack empathy.According to Boyle (2006), using the segmentation evasive action at Bet Buy Company helps it to work at a successful pace, particularly when it opened its first stores in China. Since segmentation allows a company to identify its most profitable and least profitable clients in the market, Best Buys marketing team identified that China had profitable customers. It is the reason that allowed Best Buy to become successful in China. It is because of the segmentation tactic that Best Stores continues to design its stores according to customer wants, since identified that customers like an