Mt 355 Unit 2

Kinshasa Abroad African culinary art and Culture Jennifer Johnson MT/355 selling seek Theodore Alex 5/1/2012 Introduction The purpose of this newspaper is to refer to the case Kinshasa Abroad African Cuisine and Culture, define the problems that appear regarding this case, and trying to envision answers and solutions to these problems. As it can be noticed in the case, on that point atomic number 18 merchandising problems regarding this business. There are twain questions that need to be addressed.The first question is just about the type of information that demand to be smooth to suspensor diagnose the marketing problem in this case. The second question, however, it is interesting because it asks to create a enumerate of probing questions that should be asked the protester of the restaurant to help him specify enquiry problems and also the managers decision problem. Kinshasa Abroad The case goes this way. Youlou Kabasella is an African entrepreneur that had a busin ess running in his own country.It was a restaurant that was established for more that 14 years. However, since the political context was not advantageous, the owner clear-cut to move with his family in the United States. He manages to open the same business he had in his position country, in the downtown area of Columbus, Ohio. However, the strategy elect by the entrepreneur with respect to his business may not be appropriate since it does not army any positive results. He considered keeping about of the aspects of his business similar to his home country.The paper tries to lay the problem and spot certain solutions through marketing look into. Before getting deeper into this concept, the term marketing research must be defined. According to Churchill, Brown, and Suter (2008), marketing research represents the function that connects the consumers to the marketer through information that is employ in identifying and defining marketing problems and also opportunities. Marketi ng research helps generating, refining, and valuating marketing actions it helps monitoring performance and it enhances the judgement of marketing as a complete process. A research consultant requires various valuable entropy from Mr. Kabasella to identify the problem of his inefficiency. At first, a marketing consultant would require Kabasella information about his publicise and promotion practices, about the topical anesthetic anaesthetic anesthetic customer preferences and habits, on the button information about the prices and his menu and business activities, and former(a) information as well.Here is a list of questions that a marketing consultant addresses Kabasella to help him with his business problems 1. How issue forth most of your products are African based? 2. why did you make to advertise without using the most distinguished advertising mean which is the Internet? 3. Did you consider doing a marketing analysis to determine your potential aspiration in this area ? 4. Did you consider offering sluttish meals or other points of attraction to try and amplification the number of customers? 5. Did you consider selling more local products?Conclusion These from above are only a few(prenominal) of the potential questions that a marketing researcher demand to ask the employer to help him with his problems. The marketing researcher postulate to focus identifying the competition for this high society it also needs to focus on advertisements and promotion to include the company in the list of the customers. The will have to find the proper marketing mix, which refers to product, place, price, and promotion (the four Ps of marketing) to help the company become more good and profitable.It clearly needs to add more local meals and drinks to its menu it needs to use and promote local bands in the restaurant because clients would come and serve meals that they are aware of (at first), and then they may try to choose the African specialties. There are many elements to be considered the solution to this case is not difficult to be identified and implemented. Reference Churchill, G. A. , Brown, T. J. , & Suter, T. A. (2008). Basic Marketing look into (7th Ed. ). Cengage Learning.